Ramón de
Moya

Delivery Manager for ICEX

I lead a team of 15 people responsible for maintaining digital platforms on Adobe Experience Manager. I coordinate the team and the suppliers, connecting the client’s needs with service delivery.

I keep an overall view of time bookings, progress and deviations, define action plans and escalate risks early. I take part in operational and executive committees, improve processes together with billing and the project managers, and identify new needs with the sales team from day-to-day operations.

Project manager at Grupo Prisa, Telefónica and the Colegio de Farmacéuticos de Madrid

As project manager I handled the corporate website of Grupo Prisa, internal communication portals for Telefónica and public portals for the Colegio de Farmacéuticos de Madrid, the latter in one-off projects. I worked with agile methodologies, distributed the workload and coordinated the teams involved as the link between business and technology.

Project manager at MAPFRE

As project manager I handled three digital initiatives at MAPFRE: canalHOGAR, the Home content channel; DPVE, the insurance product catalog platform; and Embajadores de MAPFRE, the Plan Amigos referral program. I organized multidisciplinary usability, SEO and development teams, managed the budget and was the functional link between the business and technical teams.

CMO

Contributed to marketing strategy and product design, developed communication channels, SEO, and analysis of user behavior and of investment versus expected return.

Digital Experience Project Manager

I have managed scope, planning, resources, cost control, quality and risks in digital projects. My work has included tracking and reporting, detecting deviations and defining action plans, as well as communication between management and project teams. I have coordinated teams from different suppliers. At MAPFRE, I contributed to improving internal communication, billing and processes.

Functional analyst at MAPFRE

Technical and economic feasibility analysis, requirements, prototypes and SEO and usability improvements. Took part in budgets, planning, teams and KPI analysis, connecting business needs with digital solutions.

Marketing Analyst

Support for the digital marketing of shopping centers: social media and KPI analysis, digital support and app development.

Marketing

Business consulting, analysis and management of online strategies, development of product features and usability improvements.

Marketing assistant

Improving the website’s design, usability and purchase process; SEO and social media strategies, brand and image management and communication.

Marketing assistant

Marketing plans, SEO and SEM, online and offline media, events and logistics, market analysis and diversification initiatives. Collaboration with HR on internal marketing actions.