The challenge

Hollybyte, a high-quality online video platform with a customizable player and optimization for search engines and social networks, was facing its 3.0 version: better experience, new features and its commercial launch.

What I did

I improved the user experience, the design and the implementation of new Hollybyte 3.0 features. I did the product sales study and launched the SEM campaign. I created and managed Google Ads campaigns. I managed the project: requirements gathering, feature definition, and budget, timeline and team control. I created prototypes and worked on the usability of the platform.

Contribution and scope

Strategy: online business development. Design: product development.

Results

Visual improvements, better user interaction and ease of use, and increased activity.