The challenge

Top Uniforms, a Canadian online store for uniforms and sports equipment focused on schools, needed a new version of its online store that sold better: uniform customization and direct distribution to schools.

What I did

I carried out the functional and business process analysis, and defined improvements to the purchase process. I designed the new look&feel and improved the usability of the store.

Contribution and scope

Strategy: developing the digital business model. Design: UI/UX.

Results

Visual improvements, better user interaction and ease of use, and increased activity.