Canembal, packaging distribution, packing and pallet protection

The challenge

Canembal was growing with 100% of its sales supported by the sales force. The challenge: open the online channel to reduce costs, gain presence and brand image, and turn the website into real support for selling.

What I did

I designed the sales-oriented marketing strategy. I redefined the portal, from informational to transactional ecommerce. I created and managed Google Ads and email campaigns. I digitalized the marketing department: procedures and automation of recurring tasks, increasing work capacity and optimizing resources. I designed the data capture and metrics model to analyse customers and behaviour on the portal.

Contribution and scope

Strategy: reorienting the marketing department towards sales. Design: look&feel, usability and ecommerce.

Results

Visual improvements, better user interaction and ease of use, and increased activity.