The context

101 Other Level is a premium sports nutrition and supplements brand. The goal of the project was to launch the sports nutrition brand from scratch and get it positioned in the market.

My role

As Marketing Manager in 2024 I led the communication strategy and the digital launch: creating the B2C ecommerce and the B2B portal for companies, working hand in hand with the physical product department, opening the Amazon sales channel together with the sales department and launching the brand’s own blog.

Skills the project brings

Communication strategy, digital launch, creation of a B2C ecommerce and B2B portal on Shopify, opening an Amazon sales channel, coordination between product and sales, and own blog. The brand now sells energy gels, bars, isotonic drinks, proteins, creatines, recovery products, and clothing and accessories.