The challenge

Bodaclick, a leading multinational in the wedding sector with a presence in Spain and seven international markets, needed to gain organic visibility and make its search engine investment pay off.

What I did

I proposed, executed and optimized the company’s SEO strategy in Spain. I analysed and optimized SEM campaigns based on KPIs. I created behaviour and customer lifecycle studies by group, turning data into business improvements.

Contribution and scope

Strategy: SEO/SEM. Design: customer journey.

Results

Visual improvements, better user interaction and ease of use, and increased activity.