Yinper website in a browser window on a pink gradient background

Yinper, verified second-hand

Client

Yinper

Role

Marketing manager

Year

2020

Technology

Custom development

The challenge

Yinper, a platform for buying and selling sports equipment between individuals and companies, stood out by integrating purchase, shipping and a verifier system within the platform itself, with a social layer of followers and content.

What I did

I took part in developing the business model, the marketing strategy and the management of social media and advertising. On product, I gathered requirements and defined features.

Contribution and scope

Strategy: developing a complete business model in the second-hand sector. Design: UI/UX.

Results

Visual improvements, better user interaction and ease of use, and increased activity.

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