MAPFRE ambassadors

The challenge

MAPFRE wanted to turn its customers into its best acquisition channel: an ambassador program (Plan Amigos) where the customer recommends and earns rewards for each friend who confirms their details (up to €125), with a complete digital flow: form, link sent by email and an option to copy and share.

What I did

I organized and coordinated multidisciplinary usability, SEO and development teams. I managed the project budget. I was the functional link between the business and technical teams, turning business goals into buildable requirements. I produced the value propositions that shaped the program. I ensured project planning, quality management and risk prevention. I planned, sized and led the team’s resources – multidisciplinary teams of between 6 and 15 people – and I was the communication point between the Integrated Management and the project team.

Results

Visual improvements, better user interaction and ease of use, and increased activity.