Twitter listening system

The challenge

Unibail-Rodamco, a shopping centre operator in Europe, wanted to listen to social media in Spain: capture user behaviour and tastes, model the data and apply business rules by centre and area to run highly segmented campaigns.

What I did

I defined the business data model, led requirements gathering and managed the search and evaluation of suppliers. I analysed the project KPIs.

Contribution and scope

Strategy: redefining the Social Media strategy.

Results

Visual improvements, better user interaction and ease of use, and increased activity.