Apps for Shopping Centres

The challenge

Unibail-Rodamco manages 12 shopping centres in Spain, each with its own iOS and Android app (cinema listings, centre card, offers, directory and map). The challenge: evolve the 12 apps to version 3.0, with more information and more usefulness for visitors.

What I did

I managed the project: budget, timelines and team control. I defined the content tree and produced content. I gathered requirements and defined features. I analysed KPIs and supported the shopping centres in digital.

Contribution and scope

Strategy: focus the business on mobile.

Results

Visual improvements, better user interaction and ease of use, and increased activity.