Logistadis, convenience products ecommerce

The challenge

Logistadis, part of the Logista group, sells convenience products to tobacconists across Spain through a sales force and an ecommerce on SAP Hybris, with strong integration with the company’s SAP systems. The challenge: make the online channel work as a reliable and usable ordering route for tobacconists and petrol stations.

What I did

I managed the project’s development supplier. I carried out the functional analyses within the Hybris ecommerce and the integrations with third-party services such as SAP. I defined and optimized the user interface based on usability.

Contribution and scope

Strategy: budget, timeline and team control. Design: functional and UX/UI.

Results

Visual improvements, better user interaction and ease of use, and increased activity.