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Today thousands of products are bought, by each and every one of us, the consumers. And although our consumption is intense, that does not mean we all consume in the same way. Many factors determine the type of consumer we are: purchasing power, leisure time, patience, interest, ways of buying…
Based on these characteristics, it has been shown that there are 6 types of consumers, which are:
Savings Seeker
[us_image image=»1100″ align=»center» img_size=»full» img_link_new_tab=»» lightbox=»»]The group of consumers we refer to are those who analyse offers and make their decisions with the aim of maximizing the value of their money. They do not look for bargains, but for ways to maximize their money through planned strategies.
The people closest to this group are consumers who go over their receipts again and again to check that everything is right and who keep track of their spending at all times.[us_separator size=»large»]
Adventurous Opportunist
[us_image image=»1099″ align=»center» img_size=»full» img_link_new_tab=»» lightbox=»»]These are the types of consumers who enjoy buying spontaneously and hunting for bargains.
It is the typical friend or relative who boasts about the trip they got with an 80% discount, or about that jacket for €15 at a flea market. This group is especially characterized by making those around them envious.[us_separator size=»large»]
Loyal Sprinter
[us_image image=»1103″ align=»center» img_size=»full» img_link_new_tab=»» lightbox=»»]These are the most loyal consumers when it comes to buying, and to their usual brands, in order to minimize time and effort.
The goal is to pick up the same products as last time but in less time.
This profile is usually found in young people who do not have time to shop calmly and who, to be honest, do not enjoy their time in a supermarket either.
Hard-discount Devotee
[us_image image=»1102″ align=»center» img_size=»full» img_link_new_tab=»» lightbox=»»]These are users who buy at the best possible price, that is, if the price does not come with a significant discount, it does not catch their interest.
Because of this behaviour, this type of consumer attracts the attention of sellers such as supermarkets, who run advertising actions to catch their attention, such as 2×1 discounts…[us_separator size=»large»]
Quality Seeker
[us_image image=»1101″ align=»center» img_size=»full» img_link_new_tab=»» lightbox=»»]These consumers analyse and compare the features and benefits of the product they want, and decide in a calculating way beyond brands and feelings.
An example is those who analyse the features of mobile phones to choose the one that best fits their needs.[us_separator size=»large»]
Enthusiastic Explorer
[us_image image=»1104″ align=»center» img_size=»full» img_link_new_tab=»» lightbox=»»]These are the most demanding consumers: they buy for the experience, to discover trends and be the first to adopt them. In marketing we call these consumers the
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These are consumers who are not afraid to try new products and who want to be up to date on everything, be it the new iPhone model or the new flavour from a well-known ice cream brand.
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